Bachelor's Degree in Business and Marketing

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Bachelor’s Degree in Business and Marketing

Program Description

The Bachelor’s Degree in Business and Marketing prepares professionals capable of leading and transforming organizations in an increasingly competitive and globalized business environment. Graduates acquire the knowledge and tools necessary to drive business growth in local, national, and international markets by identifying opportunities and designing effective strategies. Throughout the program, students develop competencies in digital marketing, market research, data analysis, and the application of artificial intelligence in business, enabling them to make informed decisions and generate innovative solutions. The program also fosters creativity, strategic thinking, and teamwork—essential skills for leading successful projects and marketing campaigns. Upon graduation, students are prepared to work in organizations across a variety of sectors, launch their own businesses, or provide consulting services focused on commercial optimization and marketing strategies.

Mission

We are an academic program committed to educating ethical, responsible, and highly competent professionals at the bachelor’s degree level, capable of designing, implementing, and evaluating strategic planning processes that optimize the positioning and competitiveness of organizations. The program seeks to develop knowledge, skills, and attitudes that contribute to sustainable business growth and community well-being while promoting innovation, social responsibility, and continuous improvement in business and marketing practices.

Vision

The Bachelor’s Degree in Business and Marketing aspires to become a program of academic excellence recognized regionally and nationally for educating highly qualified, innovative, and ethical professionals capable of generating strategic value for organizations through the application of advanced knowledge in business, marketing, and management. Graduates contribute to economic and social development by promoting sustainable practices, adopting emerging technologies, and fostering continuous improvement in marketing processes.

Professional Profile

Graduates develop the professional knowledge, skills, and attitudes required to perform effectively in dynamic business environments. They are capable of adapting to new situations, applying innovative solutions, and transferring their competencies to related professional fields in order to achieve organizational objectives and create value for stakeholders.

Consult Program Structure

Higher University Technician (TSU) in Marketing

First Four-Month Term

English I

Human Development and Values

Marketing Principles

Mathematics

Information Technology

Fundamentals of Management and Business Environment

Communication and Digital Skills

Second Four-Month Term

English II

Socio-Emotional Skills and Conflict Management

Statistics I

Strategic Planning

Accounting for Business

Consumer Behavior

Economics

Third Four-Month Term

English III

Critical Thinking and Decision-Making

Commercial Law

Statistics II

Market Research Systems I

Product and Pricing Strategies

Integrative Project I

Fourth Four-Month Term

English IV

Professional Ethics

Promotional Mix

Digital Design and Multimedia

Market Research Systems II

Sales Management and Strategies

Time Management

Fifth Four-Month Term

English V

High-Performance Team Leadership

Logistics and Distribution

Research Methodology

Digital Marketing I

Strategic Marketing

Integrative Project II

Sixth Four-Month Term

First Professional Internship in the Productive Sector

Upon successful completion, students earn the Higher University Technician (TSU) Degree and Professional License in Marketing.

Bachelor's Degree in Business and Marketing

First Four-Month Term

English VII

International Marketing

Market Intelligence

Quality Management

Financial Intelligence

Production Management

Human Talent Management

Second Four-Month Term

English VII

International Marketing

Market Intelligence

Quality Management

Financial Intelligence

Production Management

Human Talent Management

Third Four-Month Term

English VIII

Entrepreneurship

Supply Chain Management

Business Plan Development

Integrated Marketing Communications

Corporate Law

Integrative Project III

Fourth Four-Month Term

Second Professional Internship in the Productive Sector

Upon successful completion, students earn the Bachelor’s Degree and Professional License in Business and Marketing.